IT PAYS TO MAKE CONTENT THAT PAYS.
One of my favorite projects has been writing, directing and producing a weekly series called Weekend Ticket. This show gives a brief overview of what movies are being released in theaters in any given weekend. Through working with our host, Khail Anonymous, and a wonderful crew and team of editors and graphics designers, we’ve managed to develop this simple concept into a fun and informative brand. The brand voice is so finely tuned, in fact, that we have repeatedly sold ad sales inventory to both endemic and non-endemic sponsors.